Get personalised, one-on-one guidance to validate your idea, launch your brand and build toward consistent monthly sales.
Work directly with the founder of a seven-figure ecommerce brand built in just four years, with over $275,000 in revenue generated in a single month.
THE FOUNDRY METHOD™
Stop wondering what to do next. Every week you'll know exactly where to focus, what to ignore,
and the highest-leverage actions that move your business closer to its first $10k month.

Validate the product, market, pricing and positioning.
Includes
Product Validation
Market Research
Pricing Strategy
Customer Validation
Positioning

Suppliers, branding, Shopify, packaging and launch assets.
Includes
Supplier Sourcing
Brand Development
Shopify Store Setup
Packaging
Launch Assets

Marketing, content, Meta Ads, Google Ads, influencers and first customers.
Includes
Marketing Strategy
Paid Advertising
Content Planning
Influencer Outreach
Customer Acquisition

Conversion, retention, cash flow, inventory and systems.
Includes
Conversion Optimisation
Customer Retention
Know Your Numbers
Wholesale Strategy
Growth Systems
Starting an ecommerce business can feel overwhelming. Between YouTube videos, podcasts and online courses, it's easy to end up with conflicting advice and no clear direction.
Instead of guessing your way through every decision, work alongside someone who has already built and scaled a real ecommerce brand.
Unlike traditional agencies or generic online courses, Ecommerce Foundry gives you direct access to practical ecommerce experience, personalised support and proven systems built from running a real ecommerce business.
Work directly with the founder of a seven-figure ecommerce brand.
Learn real-world systems that are actively being used today.
Receive tailored advice built around your business and goals.
Stay focused with clear action plans and measurable progress.
Follow a structured framework designed to reduce guesswork.
We intentionally work with a small number of founders to ensure personalised support.
Every business is different. That's why you receive direct one-on-one support tailored to your goals, products and challenges not pre-recorded lessons or one-size-fits-all advice.
Receive direct guidance from an active ecommerce founder.
Learn strategies that are being used in a real seven-figure brand today.
Know exactly what to focus on every week.
Stay consistent with weekly check-ins and support.
Ecommerce Foundry is designed for ambitious founders who are at the idea stage, pre-launch, or generating up to $10,000 per month in revenue. If you're serious about building a long-term ecommerce brand, this program is for you.
No. Whether you're still validating an idea, preparing to launch, or already making sales, I'll help you build the right foundations and create a clear growth plan.
The Ecommerce Accelerator is an 8-week personalised coaching program with weekly one-on-one calls, practical action plans and ongoing support between sessions.
Each call is tailored to your business. We'll review your progress, solve current challenges, set priorities for the week ahead and build a strategy to help you reach your next milestone.
You'll learn how to validate products, build a brand, source suppliers, launch your Shopify store, run paid advertising, improve conversions, grow your customer base and scale your ecommerce business with confidence.
Yes. Flexible payment plans are available for eligible applicants. We can discuss the best option during your strategy call.
Yes. If you'd prefer to have your store professionally built, we offer Shopify website design and development as a separate service.
Yes. Once your business is ready to scale, we also offer ongoing growth marketing services, including Meta Ads, Google Ads, Klaviyo email marketing and SMS marketing.
Applications are reviewed within 1–2 business days. If accepted, you'll be invited to book your onboarding call and can usually begin within one to two weeks, depending on availability.
Unlike traditional courses or agencies, you'll work directly with me—the founder of a seven-figure ecommerce brand. Everything I teach comes from real experience building and growing an ecommerce business, with practical advice tailored to your goals rather than generic templates or theory.
If you're committed to building a real ecommerce business, willing to take action and open to feedback, Ecommerce Foundry can provide the strategy, accountability and support to help you move forward faster. If you're simply looking for a passive online course, this probably isn't the right fit.
Simply complete the application form. I'll personally review your application, and if it looks like we're a good fit, you'll receive an invitation to book a free strategy call where we'll discuss your business and whether Ecommerce Foundry is the right next step.